Indian handset manufacturer, Zen Mobile, on Monday launched entry-level Cinemax 2 smartphone at Rs. 4,199. Cinemax 2 is launched in a strategic exclusive partnership with Flipkart.

Cinemax 2, features a 5.5 inch qHD IPS display and runs the new Android 5.1 Lollipop OS, offers bold, colourful and responsive UI design for consistent and intuitive experience. It is packed with 1.3 GHz Quad Core Processor and  1 GB RAM. The device comes with 8GB Internal memory that is further expandable up-to to 32 GB using microSD card.

The device is equipped with 5 megapixel centrally autofocus system with flash rear and 2 megapixels front cameras, the smartphone gives clearer and sharper clicks. The device is powered by 2900 mAh battery should let the users have uninterrupted fun with mobility for almost 7-8 hours. The smartphone is packed with Auto Call Recorder, 3G, Wi-Fi and Bluetooth with headset connectivity.

“India has taken a leap frog from a mobile- first to mobile-only economy, with mobile video views continue to rise at a staggering speed. As per industry estimates, 60 percent of all mobile data traffic will be from online video by 2020, we see a huge potential in this segment and with Cinemax 2, we have a powerful device to address this segment. It is launched for today’s consumer who is hooked to seamless experience across screens when it comes to social platforms, videos or gaming. It is a smartphone market disruptor; it comes loaded with top-notch features and specs in the category at a much attractive price,” said Vineet Bhatia, Executive Director, Zen Mobile.

“Cinemax 2 is an innovative, feature rich, and a very affordable smartphone. We are glad to launch Cinemax 2 as a Flipkart exclusive. Packed with appealing features and offered at an attractive price, we are confident that this smartphone will resonate with our savvy customers,” said Vignesh Ramakrishnan - Director, Flipkart.