Asus has launched the new ZenFone Zoom smartphone, the "world's thinnest smartphone with 3X optical zoom", at an event in Agra on Friday for Rs. 37,999. The smartphone will be available through Flipkart and through Asus stores from starting February.

The Asus ZenFone Zoom smartphone offers an effective zoom of 12x (3x optical, 4x digital).
 
Asus ZenFone Zoom smartphone comes with a full HD display and Gorilla glass 4 protection. It runs on Asus ZenUI on top of Android 5.0 Lollipop. It is powered by a 64-bit Z3590 Intel Super Quad-core CPU clocked at 2.5GHz with 4GB RAM. The device comes with 128GB of internal storage, expandable by the same amount via a microSD card.
 
Asus ZenFone Zoom smartphone also comes 13-megapixel PixelMaster rear camera with 10-element lens (developed by Hoya) including optical image stabilisation (OIS) with up to four stops, Asus' laser auto-focus technology that is claimed to be able to zero in on objects in just 0.03 seconds. The smartphone comes with other features like dual-LED Real Tone flash and a camera app that supports long exposures of up to 32 seconds. The Asus ZenFone Zoom can capture super-resolution images of up to 52 megapixels, which is created by stitching together 5 frames captured in succession and also comes with a 5 MP and f/2.0 aperture. It has the ability to click panorama selfie. For connectivity ZenFone Max includes - 3G, GPRS/ EDGE, GPS, Glonass, Bluetooth, and Wi-Fi.

For connectivity options smartphone comes with - Wi-Fi direct, Bluetooth 4.0, 802.11ac, GPS connectivity options, and it accepts a single Micro SIM and sensors, like - accelerometer, proximity, ambient light, gyro, digital compass, and a hall-effect sensor.

Asus ZenFone Zoom smartphone comes with 3000mAh battery as well with dedicated buttons for shooting, recording, and telephoto operations.