ShopClues on Friday announces its tie-up with Central Cottage Industries Corporation of India to sell the gorgeous handicrafts, artefacts and other productions of talented Indian artists through its platform.

The association is aimed at augmenting the sales of items produced by cottage industries across the country. ShopClues customers can look forward to easily accessing a delightful array of artist-made handicrafts, furnishings, jewellery and accessories, art objects, gifting items and accents for their homes or offices.

Speaking on the tie-up, Raunak Raheja, Director – Categories, ShopClues said, “ShopClues has always been driven by the ambition to leverage its wide reach and popularity for the benefit of smaller retailers, craftsmen and artisans. Our association with Central Cottage Industries Corporation of India helps us take this goal ahead by giving a solid boost to the sales of the awe-inspiring products created by the talented Indian artists and craftsmen empanelled with the corporation. The move will also enhance the delight of our customers who now get to easily shop for these exceptional items from the comfort of their homes.”

Pramod Nagpal, MD, Central Cottage Industries Corporation of India spokesperson said, “We are pleased to partner with ShopClues and boost the sales of our products. India is home to many resplendent arts and crafts. By optimising the strong penetration of ShopClues across the country, we will not only be able to give a more powerful platform to the creations of Indian craftsmen, weavers and folk artists but will also allow a larger consumer base to discover their own heritage and culture better.”

Central Cottage Industries Corporation of India will set up an online store on the ShopClues’ marketplace where all the products for online sale will be curated by the corporation. Additionally, the Cottage Industries can also benefit from ShopClues’ online marketing of this store which will lead to greater traffic acquisition. The Cottage Industries will be able to also utilise ShopClues’ customer and logistics support services to ensure seamless delivery and completion of transactions.