Micromax subsidiary Yu Televentures, on Tuesday  launched Yunicorn, its newest flagship smartphone. The smartphone has an introductory price of Rs. 12,999, and will be initially exclusively available via Flipkart for a month. The registrations has opened today for the first sale, i.e. on June 7. After a month the device will be priced at Rs. 14,999.
 
The Yu Yunicorn is a dual-SIM  device and sports a 5.5 inch full-HD display with 1080 x 1920 pixel resolution and comes with Gorilla Glass 3. The device is powered by an octa-core MediaTek Helio P10 SoC (4 cores at 1.8GHz and 4 cores at 1.4GHz) with 4GB RAM.
 
Yu Yunicorn sports a 13 megapixel rear camera with dual-LED flash, and a 5 megapixel front camera. It comes with 32GB of storage that is further expandable up to 128GB using a microSD card slot. The device is power backed by a 4000 mAh battery that is rated to deliver up to 20 hours of talk time, and 500 hours of standby time. It also offers fast charging support.  Connectivity options on board are pretty standard, and include 4G LTE support.
 
The Yu Yunicorn will come with Rs. 400 in the Yu Wallet, and the first consultation free on Lybrate. The first flash sale with feature a 10% cashback for SBI users.
 
The phone is being marketed with a focus on software and services, and runs a near-stock Android 5.1 Lollipop being called 'Android on Steroids', but with minor tweaks such as a vertical app drawer, and a monochrome mode for reading and extending battery life. The company promises an upgrade to Android 6.0.1 Marshmallow within a month from launch.
 
The smartphone will be available in Rush Silver, Graphite, and Rush Gold colour variants, though the last will be available in limited quantities for the first few sales.