Chinese smartphone company Xiaomi, on Thursday launched Mi Max in India, its latest smartphone with the largest-ever battery and screen in its lineup to date. Priced from INR 14,999, Mi Max is set to redefine the 6 inch and above smartphone category in India, dramatically improving the experience of consuming content on the go.

The company also unveiled MIUI 8 for India, the next generation of its popular Android-based operating system, with new features including Dual apps, Second space, Scrolling screenshots, Quick ball and T9 dialer with Hindi search. Xiaomi Vice President Hugo Barra also revealed that MIUI has crossed over 200 million users across the world.
 
The 6.44 inch supersized screen and the 4850 mAh battery, (it is the largest battery Xiaomi has ever shipped in a smartphone) on Mi Max makes it perfect for consuming content on the go, especially when coupled with Sunlight Display to boost screen clarity by adjusting pixel contrast and brightness. Based on internal tests, Mi Max can support up to 14 hours of 1080p YouTube streaming video (via Wi-Fi) in a single charge.

Mi Max has a metal body and the device is curved in both the front and back, with elegant double-chamfered edges throughout. The front surface is covered by 2.5D glass made of Corning Gorilla Glass 3. Even with a much larger display than most other smartphones and a gigantic battery, Mi Max is as thin as many 4.7-inch phones with a thickness of just 7.5mm. At 203g, it is the same weight as Xiaomi’s first 5.5-inch Redmi Note.

Marking a major step forward in Xiaomi’s content strategy, the first one million users of Mi Max, Mi 5 and Redmi Note 3 will get a three-month movie subscription and and one year of music for free when they download the Hungama Play or Music apps. The first 10,000 Mi Max users get to watch one of this year’s most exciting blockbuster movies, Warner Bros' Batman versus Superman, for free. In addition, all Mi Max users will be able to enjoy exclusive behind-the-scenes footage from the movie. This special footage will only be available in India to Mi Max users.
 
Mi Max is equipped with one of the fastest mobile processors in the market, the Qualcomm® Snapdragon 650/652 processor, which is powered by six or eight Cortex A72 and A53 CPU cores. Mi Max delivers a great multimedia and gaming experience powered by Adreno 510 GPU graphics.
 
“We are establishing a new smartphone category with Mi Max. When we launched Redmi in India, we disrupted the market for sub-10K smartphones, bringing in a level of quality never seen before in the country and essentially creating the sub-10k 5.5-inch smartphone category. Today, I am truly excited to bring Mi Max to India where users are increasingly consuming content on their mobile devices. We believe that Mi Max is the sweet spot between the mobility of a smartphone and immersiveness of a tablet, and it will provide a compelling option for users who only want one device for all their needs,” said Hugo Barra, Vice President, Xiaomi.
 
Key features of Mi Max include:

• Qualcomm Snapdragon 652/650 processor
• 4850 mAh battery
• 6.44 inch Full-HD display with Corning Gorilla Glass 3 2.5D glass
• Up to 4GB RAM + 128GB flash (supports up to 128GB microSD)
• 16 megapixel camera with PDAF
• 5 megapixel front camera with Beautify
• Rear fingerprint sensor
• Support to all of India's 4G LTE bands and VoLTE
 
Mi Max (Snapdragon 650, 3GB + 32GB) will be available at INR 14,999 on Mi.com starting 6 July, and it will be available across other online partners from 13 July. The Snapdragon 652 variant (powered by eight Cortex A72 and A53 cores) with 128GB storage (4GB RAM) will also be available soon for INR 19,999.
 
Xiaomi also unveiled MIUI 8 in India, the latest update to its popular Android-based operating system with a refreshing redesign and several innovative new features. Inspired by the kaleidoscope, MIUI 8 features an overhauled design as seen in the bold colours and interactive animations.
 
Additional features:

• Inbuilt SMS caller ID that labels all the commercial SMS by their carrier name for easy reference
• Improved calculator app with currency and unit conversions
• New ringtones for users to customise their  phones even further