mCarbon, on Tuesday announced new partnership agreement with Hutchison 3 Indonesia (H3I) the holder of 3 (Tri) GSM Provider. Combining the compelling digital experiences driven by Tri and mCarbon’s analytics powered solution I-CLM, will enable Tri to augment customer experience through contextually relevant messaging across the entire customer journey.

ICLM is a comprehensive customer lifecycle management platform that provides acumen to the operators through mechanisms such as big data analytics and fulfillment. The platform has omni-channel interaction capabilities, which are directed towards increasing customer affinity. This end-to-end solution tailors engagement based on individual preferences that vary through the entire customer journey.

“I am delighted that Tri has chosen mCarbon for this important initiative. The deployment of our solution will provide Tri, ways to establish a new level of customer loyalty through consistent customer experience across channels while maximizing monetization of digital channels. Through our partnership, we are confident to be able to provide a significant economic impact and bring a positive synergy to the brand’s further growth in Indonesia,” said Rajesh Razdan, Founder and CEO, mCarbon.

“We believe in this age of digital contiguity, it is imperative for us as service providers to deliver unmatched customer experiences. Our association with mCarbon is a step towards our endeavor to enhance overall engagement with our customers with relevant and real time offerings based on personalised usage and have a step up towards overall customer experience,” said Randeep Singh Sekhon, President Director, Tri Indonesia.

mCarbon introduced Interactive Customer Lifecycle management platform for telcos to digitally personalize experience and generate revenue through multiple streams. The product is designed keeping in mind the enormity of the data generated as well as its dynamism. It is capable of providing a competitive advantage to the operators by profiling subscriber and evaluating the strategic insights that are aimed towards improving customer value.