Zen Mobile, on Monday unveiled its new entry-level smartphone, the Admire Star at Rs. 3,299. The handset packs SOS feature that allows users to quickly send their location to five pre-defined numbers in case of emergency.

Zen Admire Star is a dual-SIM device and features a 4.5 inch FWVGA display with 480 x 854 pixels resolution with 218ppi. The device runs on the latest Android 6.0 Marshmallow OS and is powered by a 1.3GHz quad-core processor coupled with 512MB RAM. The Admire Star sports a 5 megapixel rear camera with LED flash and a VGA front camera.

Zen Admire Star comes with 8GB of internal storage that is further expandable up to 32GB using a microSD card. The device is power backed by a 2000 mAh battery, that is rated to deliver up to 6 hours of talk time and up to 200 hours of standby time. For connectivity, it includes – 3G, GPRS/ EDGE, A-GPS, Bluetooth, Wi-Fi 802.11b/g/n, and Micro-USB. It comes pre-loaded with Zen App Cloud, NexGenTV, Vuliv, Saavn, UC Mini browser, and Zen Care app.

"We are helping a large part of the population to upgrade their lifestyles with our smartphone - Admire Star. The smartphone offers high end features, powerful battery and enhanced multimedia experience at an exceptionally competitive price. At Zen Mobile, we are constantly working towards fulfilling consumers' dreams and desires. I am confident that our new addition, Admire Star, is going to be a formidable proposition with the offered features at this price point," said Sanjay Kalirona, CEO, Zen Mobile.