UK-based mobile marketing solution provider, Flytxt said that it is in talks with mobile operators in India to enable them to send targeted, personalised marketing messages to their respective subscribers. 

Flytxt claims that its mobile marketing platform, Neon provides a productive and cost-effective medium to operators for reaching and retaining their customer base.

"India is one of the biggest consumer markets of the world and has one of the fastest growing mobile penetration, so mobile marketing could revolutionise experiences for both customers and marketers," said Sanjit Chatterjee, the Global Sales Director for Flytxt.