Sky Li, former vice president of Oppo and head of Oppo's overseas business has officially resigned from Oppo and founded a new technology brand Realme. Li, who also previously served Oppo India as the country head has now joined as global CEO for Realme which started off as a sub-brand of Oppo.
In a letter to the Realme employees, Li introduced the new brand Realme while mentioning that the idea of creating the brand was born at the end of the last year. Realme is doing something similar to what Peter Lau did when he left Oppo and registered OnePlus.
Realme founder Sky Li led Oppo to grow in 3 markets to one that covers 31 countries and regions including Southeast Asia, South Asia, Middle East, Africa and Oceania, Realme mentioned in a release on Monday.
“Before leaving Oppo officially, I've been in charge of OPPO's global overseas market during these past few years, leading OPPO to grow from the business available in 3 markets to one that covers 31 countries and regions. The overwhelming response and trust from the young generation is something that has encouraged me to launch the new brand Realme,” Li wrote in the letter.
As reported by ET earlier, Realme is focusing on Rs 10000-20000 price range with its products for the India market. The brand has gained over 1% share in the second quarter with one month’s sales in India, as per Counterpoint Research.
The new online brand which is currently sharing production lines with Oppo in India is adopting “India-first approach” in a bid to garner a lion’s share in the country’s online channel, as part of which it will launch all new devices in India first before introducing it to any other global market.