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Mobiistar aims to become one of top-5 smartphone brands in sub-Rs 10k by end 2018
TT Correspondent |  |  22 Sep 2018

Global smartphone major Mobiistar aims to become one of the top-five smartphone brands in the sub-Rs 10,000 segment by the end of this year. To strengthen its market in Bengal, Mobiistar is going to hire 175 employees from the state. Out of 1,000 service centres across India, 61 are concentrated in West Bengal and again out of which 14 are present only in Kolkata. The company is also going to partner with 30 distributors and 2000 retailers from West Bengal.

Mobiistar launched 5 selfie centric smart phones in West Bengal’s offline market on September 12. It entered Bhubaneswar, Odisha the day before yesterday and is planning to enter Guwahati, Assam today.

“We entered the country via online market on May 23. We wanted to highlight our strong commitment towards the country by establishing ourselves profoundly into its ecosystem. West Bengal is an essential market for us as the smart phone penetration is good in this market. Mobiistar provides good experience with affordability. With our new range of selfie centric smart phones, we are expecting to become a part of the top-five smartphone brands in the affordable segment by the end of this year” Carl Ngo, co-founder and CEO of Mobiistar, India and Global said.

Mobiistar will build its refuge in Kolkata before venturing further to other states. Smart phone penetration is extremely high in Eastern India and it is a big contributor to the smart phone market in India. From May to this day, Mobiistar already captured 5% of India's market share.

The international smart phone brand, Mobiistar has partnered with Reliance Jio to bring exciting offers to Mobiistar users. As per the offer, Jio users will get Rs 2,200 cashback with the newly launched Mobiistar devices. Users will enjoy unlimited data, free voice calls, free roaming, unlimited SMS (100 per day), video calls, complimentary Jio apps subscription for Rs 198 or Rs 299 only. The offer is valid till September 30, 2018.

All the Mobiistar smartphones will be available at stores across the country from September 12, 2018.

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22 Sep 2018(IST)  
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