Chinese smartphone brand Realme has launched its upgraded brand visual identity system and logo, the company said on Thursday. The company will be rolling out its upgraded brand image across all channels starting from today.

By November, the half-year-old brand will expand its business to 7 countries in Asia and has made 3 million sales in total so far, Realme mentioned in a statement. The handset brand was established in May 2018.

The ‘R’ logo in ‘Realme Yellow’ has been designed by Eddie Opara, partner and chief designer at design consultancy Pentagram.

Very soon, Realme's new ‘R’ logo and smartphones will launch across Southeast Asian markets including Malaysia, Thailand, Philippines, Cambodia, countries in South Asia, Middle East and North Africa, the company said.

“As a global, youth-facing smartphone brand, Realme is continuing to introduce new products that feature stylish design and a powerful performance. At the same time, Realme hopes to create a symbol for young people through the new brand logo – one they can identify with, and where they see a visual symbol of their emotional identity and belonging,” said Sky Li, CEO and founder, Realme.

“As a young brand, Realme has witnessed a remarkable journey till now. We believe that the new logo will be a major tool in connecting with the youth going forward,” said Madhav Sheth, CEO, Realme India.