Dish TV announced a tie-up with shaadi.com to launch ''Shaadi Active', an interactive matrimonial service for its subscribers.

The new service will enable Dish TV subscribers to select from shaadi.com's vast profile base with different parameters available for search such as age, community, caste, profession etc. Accordingly the relevant profiles will be displayed on the TV screen.

Vinay Agarwal, CEO, Dish TV said, “Dishtv already provides 205 channels and services to its discerning subscriber base. Going forward our emphasis would be entering into new arenas where subscribers will enjoy completely new genres beyond the realm of entertainment through the dishtv interaction experience."

The service is currently under testing and will be launched shortly.