Telecom Italia said today it has selected Cisco Content Delivery System with Internet Streaming (CDS-IS) platform and Adobe Flash streaming technology, to deliver live television channels and on-demand content through its Web portal, Yalp.

“The Cisco CDS-IS with Adobe Flash technology will provide us with the flexibility and scalability we needed to elevate our services to the next level, enabling us to scale Flash streaming while providing resiliency and high-quality services that our customers expect from us. CDS-IS offers us greater control of our delivery infrastructure so that we can cost-effectively create differentiated services that span across multiple screens,” Sandro Dionisi, vice president of Network Development and Innovation at Telecom Italia.

On adoption of CDS-IS platform and Adobe Flash technology, Telecom Italia can provide high-quality, rich streaming media content to its viewers, enabling them to watch TV shows on their laptops and PCs, accelerating the fusion of TV and the Internet.

In addition, the deployment of Cisco CDS-IS and the integration of Adobe Flash will let Telecom Italia subscribers view interactive video online with a hassle-free, instant-on Web video experience.