Following its call to creative agencies for a Rs 15 crore contract wherein 12 agencies had reportedly expressed interest, MTNL finally granted the order to Precept H last week for its GSM-based mobile services.

"We were excited to see the commitment on the client’s side. We will look to create a brand which will brim with vitality. The contract with Percept/H initially was for 6 months. It has been an exciting journey, and the team’s passion was evident. The client admired the partnership that the team displayed and we will look to continue this successful partnership in the coming year,” said Ajay Verma, Sr. Vice President, Percept/H.