Bharti Airtel and Infosys today announced an agreement on innovation and technology partnership with an aim to offer enhanced end-user interactivity experience to the former’s DTH subscribers.

As part of the partnership, Infosys will provide a digital convergence platform which effectively will comprise of products including devices, application servers and interactive applications.

The tie-up highlights the applications will include interactive and non-intrusive applications like widgets that can be invoked by the user to view relevant and customized information with new services like iCity offering localised information while iNet enables DTH subscribers to get live and personalized stock quotes, breaking news, horoscopes, cricket scores and shopping deals in the city without interrupting their TV-viewing experience. Some special websites designed specifically for the Airtel’s DTH subscribers will be branded as tPortal.

Mr. Atul Bindal, President - Telemedia Services, Bharti Airtel said, “Airtel is delighted to partner with Infosys to offer cutting-edge interactive applications on Airtel digital TV - its DTH TV service. This is in line with Airtel’s commitment to innovate and deliver the best technology available to its customers. Through this partnership with Infosys, Airtel aims to revolutionize the TV-viewing experience and usher in the future of television into the country.”

Mr. S.D. Shibulal, Chief Operating Officer, Infosys said, “At Infosys, we are focused on helping our clients compete effectively by creating a distinct product experience for their customers. The Airtel digital TV is an example of this focus. The technology platform that powers Airtel digital TV brings the potential that computers offer to our television sets. In addition to entertainment, it is now possible to experience interactive information services and engage in transactions using regular TVs. This technology also makes it possible to have a converged consumer experience across devices like televisions, computers, smart mobile phones and digital music players. The availability of these services in the Indian market marks a significant milestone – the transformation of the idiot box into a smart box.”