Leading VAS services and solution provider, One97 announced a partnership with Marathi daily, Deshonnati to offer local news as well as entertainment content to the mobile subscribers.

Addressing the needs of readers of Deshonnati in Maharashtra, the tie-up will offer through the SMS channel, a more personal and interactive medium of communication. Services also include real time updates on local mandi rates for the benefit of rural subscribers. The services can be subscribed to by sending a SMS to 53030.

Prakash Pohare, MD Deshonnati adds, “Deshonnati along with One97 has created a value proposition for consumers in Maharashtra. Mobile phones these days are the best medium to communicate about the happenings around them. We are happy to associate with One97 Communications as our partner and believe the services like this would bring our newspaper closer to the customers.”

One97 had recently entered into similar tie-up with Zee News as well in addition to some other publications.