Spice Mobiles and Nimbuzz entered into a distribution deal wherein Spice Mobiles will come pre-embedded with instant messaging and other popular applications of Nimbuzz.

Spice Mobiles CEO, Kunal Ahooja, said: “With soaring mobile usage and penetration, the Indian VAS market is witnessing remarkable growth. As the mobile handset is increasingly becoming the device of choice when it comes to accessing multitude of applications and VAS, our innovations and offerings, bundled with our phones, support our mission to provide consumers with a more engaging and fulfilling experience. We turn to leading technology providers such as Nimbuzz to add the best value services, such as instant messaging and social networking, to our devices.”

Nimbuzz claims that it adds around 20,000 new users daily and aims to penetrate further into the APAC territories with Spice deal.