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Bharti Teletech, Logitech enter into distribution pact to tap enterprise segment
TT Correspondent |  Bangalore |  02 Feb 2009

Bharti Teletech , leading manufacturers and distributors of telecom and allied products announced a tie-up with Logitech under which Bharti Teletech will offer products of Logitech to the enterprise customers in India.

 

The products also involving IT accessories will be distributed through Bharti Teletech’s network comprising of 100 institutional distributors across 35 cities and towns. The products offered under the tie-up will not be available on the retail network of Logitech and will be offered exclusively to Bharti Teletech’s customers.

 

The tie-up aims to offer range of products including mice, keyboards, webcams, speakers and headsets. Logitech also plans to market its range of Home Entertainment Products including the Harmony Universal Remotes, Pure-Fi iPod Speakers and Squeeze Box Streaming Music Systems.

 

Sunil Goyal, CEO, Bharti Teletech, said, “We are delighted to partner Logitech in their endeavor to further their reach into the enterprise segment in the country. With this partnership, our customers can now look forward to an exclusive range of technologically advanced accessories made available right at their doorsteps. Our understanding of the Indian market coupled with our extensive distribution reach is a perfect match for Logitech’s growth strategy in India. The mutually beneficial partnership will provide both the partners with opportunities to further strengthen their reach and position in the enterprise market.”

 

“We have been consistently launching innovative peripherals for our consumers. We realized that there is a huge market that would benefit from our technological innovations in the business sectors. Hence we decided to introduce customized products for these elite customers. And Bharti Teletech with its wide spread in India will help us tap this market in the best possible manner.” says Mr. Subrotah Biswas, Country Manager, India & SAARC, Logitech. “This partnership would help Logitech to cater to corporate & institutional business and also Government business needs.”

    
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02 Feb 2009(IST)  
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