IMImobile has ceded the control of Music2You (M2Y) service, a full-track music download and subscription service that was earlier offered by Nokia Siemens Networks, in a move that will bolster the company’s global expanse.

According to the contract, IMImobile will provide all the services included in the M2Y brand, including the provision of full music download and subscription services to leading telecom operators and media companies worldwide.

These services will be migrated onto DaVinci service Delivery Platform in order to bring out operational efficiencies and value added services.

While commenting on the agreement, Vishwanath Alluri, Founder and CEO of IMImobile said, “The M2Y service provides us an opportunity to expand our global footprint by leveraging our carrier-grade technology platforms and content management system to bring innovative services to market. Seamlessly extending the DaVinci SDP to power full-track music services validates the robustness and flexibility of our technology platform – a unified system built on advanced architecture to centrally manage multiple content types from multiple content providers and deliver services across multiple delivery channels.”

Patrik Sallner, Global Head of Hosting Services, Nokia Siemens Networks adds: “Hosting is a growing segment of the telecom market and we at Nokia Siemens Networks see increasing growth of services-led business models in the telecom industry. Hosting is driving the software as a service business model – a trend that is picking up momentum in both IT and telecom industries - and it is a business model that allows cost effective transformation of mature messaging and VAS environments. We decided to exit the Music2You business and to focus our hosting business on hosting MVNO solutions and messaging to serve the needs of the diverse customer base in the transforming industry. We therefore wanted to find the right company to take control of the M2Y service for our customers, to ensure continuity and innovate new functionality. IMImobile was chosen based on the robustness and flexibility of their DaVInci Service Delivery PlatformTM.”