Software giant Microsoft announced the launch of its ‘WhatsMyPhoneStyle’ campaign targeted towards the youth segment and aimed at helping them discovering their style quotient as well as identifying the mobile phone most suited to them.

 “The mobile phone is no longer just a functional device – it is a fashion accessory and one of the prime means to communicate our personal style to the world. What’s My Phone Style is a fun and interactive way of enabling consumers to discover their personal style, and ensuring their Windows Mobile is always complementing it,” said Rishi Srivastava, Consumer & Online Marketing Officer, Microsoft India.