Leading VAS player, Bharti Telesoft announced forging a memorandum of understanding  (MoU) with France Telecom’s subsidiary, Sofrecom to deliver VAS solutions in the African, South East Asian and Latin American markets.

The deal will involve Sofrecom to provide strategic design of solutions, integration of systems and technical support services to Bharti Telesoft''s clients in the region.

Commenting on the alliance, Jean-Francois Fallacher, CEO of Sofrecom, said, "Our alliance with Bharti Telesoft brings added-value to our business and we are excited about the opportunity to work with this leading VAS player. We are confident that our experience in strategic thinking, complex solution delivery and providing ongoing local support services, together with Bharti Telesoft’s innovative product portfolio offering and strong customer base in emerging markets, will result in a winning combination spurring further growth. Our vision at Sofrecom is to create value for our customers by providing IT support solutions and infrastructure services in various diversified partnerships with world-leading companies. This step marks a significant milestone as we expand our reach across these regions, delivering the latest telecom solutions that ultimately result in increased end-customer satisfaction."

Mao Mohapatra, CEO, Bharti Telesoft, added, "With this synergistic partnership, we aim to capitalize on our presence in major growth regions globally by continuing to enhance our portfolio of integrated VAS solutions and develop innovative offerings and business models. Sofrecom’s knowledge of these markets, its reach, deep domain knowledge and project management capabilities will ensure exceptional support for our operator customers. With this partnership, Bharti Telesoft will improve its speed of delivery and enable customers to speed time to market – improving overall performance and profitability.”