India has positioned itself well in the exports of enterprise software. But somehow the domestic market for Indian IT companies finds less mention. But things are set for dramatic change as the country is marching towards becoming the third largest software market in the Asia-Pacific region by 2011.
A new study by Springboard Research titled, ‘Different Hues of Growth: Enterprise Software Market and Forecast 2007-2012’ which excludes Japan in its study says that India will surpass South Korea by 2011 to become the third largest Enterprise Software market in the region garnering 15.6 % of the total market in the region by 2012.
China and Australia will occupy the number one and two positions respectively with China having a CAGR of 17.7 % while Australia growing at CAGR of 9.1%. The Asia-Pacific region collectively will account for $ 30 billion of enterprise software market by 2012 as compared to $18.2 billion in 2008.
“SaaS and cloud computing, virtualization, collaboration, and open source software are among the Enterprise Software markets that will see strong demand throughout 2009,” said Michael Barnes, Vice President, Software Research at Springboard Research. “A shortage of IT skills, insufficient local vendor presence and software piracy are among the leading market inhibitors.”
As per the report, the current financial slowdown will result in reduced pace of projects involving large middleware licence sales over the next two to three years. It does not however may lead to drop in IT spending. Supply Chain Management (SCM), Business Intelligence (BI), Enterprise Content Management (ECM), and other ‘value-driven’ solutions are expected to see strong demand along with healthy demand for Web conferencing and other collaboration tools.
“Enterprise-wide SOA initiatives that are not directly linked to well-defined, measurable business imperatives will be far tougher to justify in the current economic climate,” Barnes said.
According to Springboard’s report, Application Software as a core segment is growing faster than the System and Infrastructure Software (SIS) segment, though the latter still dominates the market with a share of 59.7% in 2008. Within SIS, Operating System and Database software are the largest individual categories and they together represent 44.5% of SIS spending, and 27% of overall Enterprise Software spending in 2008.