Bharti Airtel and Research in Motion (RIM) announced a new offer, BlackBerry Personal Mail service wherein Airtel subscribers can avail of BlackBerry enabled unlimited email as well as instant messaging services for a monthly rental of Rs 499.

“It is our strategic intent and single minded focus to consistently offer innovative products and services that deliver convenience and value to our customers," said Mr. Sanjay Gupta, Chief Marketing Officer, Mobile Services, Airtel. “With the BlackBerry Personal Mail service plan, we are extending the market to a wider segment, allowing customers such as young professionals, small business owners and students to access their email on the move and stay seamlessly connected with instant messaging on their BlackBerry smartphones.”

Ms. Frenny Bawa, Vice President, India at Research In Motion said, "We are pleased to work with Airtel to bring the rich communications features and unique user experience offered by the BlackBerry solution in a unique offering to customers in India. The new BlackBerry Personal Mail service plan from Airtel is an attractive offering that will enable more users to choose and enjoy BlackBerry smartphones."