UK-based ROK Entertainment Group, popularly known as ROK and specializing in providing mobile technology, applications and services announced setting up an Indian subsidiary to cater to the world’s fastest growing mobile services market.

The company aims to offer ROK TV, ROK Comics, Mobile Video Messaging and mobile email to the Indian mobile subscribers in alliance with mobile service providers.

The Indian operations will be lead by Jasjit Puri who will be based out of New Delhi. “I am delighted to be equipped with ROK’s portfolio of revenue-generating mobile products at this exciting time in the development of the mobile industry in India” said Jasjit Puri. “ROK is at the cutting-edge in mobile entertainment and services innovation,” he added.

“Crucially, India’s mobile operators are highly dynamic in their adoption and marketing of new mobile services while mobile customers tend to be hungry for content” added Jonathan Kendrick, Chairman and CEO of ROK Entertainment Group “and with Jasjit leading the deployment of our services, all of which are designed to raise ARPU while preventing churn, we are hugely excited for ROKs continued growth across the sub-continent.”