BPL Mobile announced the rechristening of its brand as Loop Mobile keeping in mind the growth and giving a fresh new brand identity, said the company.

Simultaneously the company also announced the doubling of its network capacity in the Mumbai region with the deployment of the latest NGIP (Next Generation Internet Protocol) and EDGE (Enhanced Data rates for GSM Evolution) technology.  The upgradation comes at an investment of Rs 300 crore.

“The change of the brand name to Loop Mobile is a well thought out conclusion of a journey that had begun some time back. For a telco brand that is Mumbai’s oldest, we understand the pulse & rhythm of the Mumbaikar. Our dedication towards our subscribers and our efforts in continuing to maintain the high performance standards and service delivery has always been acknowledged by various surveys including that done by the regulator. Mumbai’s oldest network is now also its newest one and already commands a healthy 2 million customers and rapidly growing,” said Sanjeev Chachondia, CEO, Loop Mobile.