Nimbuzz announced a revenue sharing partnership with Italian social networking site, Giovani.it which claims to have 2 million active subscribers.

The tie-up is on revenue sharing model wherein income generated from adverts sold as part of the social networks’ own advertising opportunities will be shared.

Currently the alliance is offering web and mobile chat while VoIP calls and file-sharing across popular instant messaging communities will also be offered soon.

Nimbuzz CEO Evert Jaap Lugt: “Partnering with Giovani.it is the perfect way for Nimbuzz to achieve a strong Italian brand and quickly generate new users. Strategic deals such as this also strengthen our advertising proposition as we become an integral part of an active and social community.”

Luca Lani, head of media area Banzai spa: “Integrating Nimbuzz gives our members instant access to a popular web chat client plus enriches our community experience online and away from the PC with none of the development time or costs associated. Importantly it also opens up new ad-revenue opportunities for us as our users will now spend significantly more time on our site exploring the new communication features.”