Leading handset manufacturer, Sony Ericsson announced the launch of its C510 model which comes under its cyber shot range of models at a competitive price of Rs 12,195 in India. Coinciding with the launch, the company also announced its global Smile Hunter competition targeted at photography enthusiasts across India.

Speaking on the growth in the Cybershot category and the launch of C510, Mr. Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India said, “We have been leaders and innovators in the camera phone segment since the inception of the company. The camera phone category has witnessed increased momentum in India with Sony Ericsson leading the wave. Today’s announcement is yet another initiative from our end to offer a breakthrough proposition to our consumers and inspire them to capture precious and spontaneous moments.”