Reliance Communications, today announced the appointment of Sanjay Behl as the company’s CEO for DTH and IPTV businesses operating under Big TV brand name. Sanjay currently serves as RCom Group Head Brand and Marketing Operations. He will continue to oversee the current responsibilities as well.

Sanjay’s association with RCom dates back to 2005 and is credited with pioneering a futuristic brand architecture model named “Brand Cube”, which is now IPR of Reliance ADA Group.

He holds marketing management degree from Mumbai University and his past stints include in firms like Hindustan Lever Ltd and Nokia.

Sanjay was voted amongst “Top 20 Young Achievers in India” in Yr.2004 (Business Today) and the “Outstanding Marketing Professional” and “Outstanding Business Leader” in Yr.2005 and Yr.2006 respectively (IITM). Featured amongst “India’s 50 Most Powerful Brand Builders” in Yr.2008, said RCom in a statement.