RCom DTH arm, Big TV announced the launch of an interactive election special news programme, iNEWS in tie-up with CNN-IBN.

The interactive medium will enable subscribers to access news, information, short text based stories, headlines and tickers. Subscribers will be provided with a 8 window interface on their screen.

"Reliance BIG TV has always been at the forefront of enhancing customer value through relevant and easy-to-use innovative product features. We are delighted on our partnership with CNN-IBN - India''s leading news channel, with such topically relevant Election Special with interactivity through a 8-window mosaic framework. This will define a new paradigm of customer experience with quality content.” said Mahesh Prasad, President Reliance Communications.

Sameer Manchanda, Joint Managing Director – IBN18 Network, said, “iNews is a pioneering service - a platform that gives viewers the flexibility to consume news the way they want to. iNews combines the richness of television news with the flexibility of a website or a newspaper. Those wanting the headlines only can select that section, while those wanting sports only can go for the sports bulletins. iNews is a first step towards delivering news that is truly customized for the individual viewer.”

“We are very happy to have Reliance BIG TV as partners in this pioneering initiative.”