Hewlett-Packard on Thursday appointed Sudhir Dixit, director of HP Labs India with effect from June 15.

In the new position, Dixit will helm the research activities, with special concentration on the needs of customers in India’s rapidly growing markets and creating technologies to make IT relevant, affordable and simple to consumers.

“As we strive to make new technologies relevant to rapidly emerging markets, Sudhir is an exceptional choice to lead HP Labs India,” said Prith Banerjee, senior vice president of Research and director of HP Labs, the company’s central research arm.

Dixit comes with an extensive innovative world-class research and leadership experience in academic and high-tech commercial environments.

Prior to the new appointment, he has been associated with Nokia Siemens Networks, Research in Motion (RIM), NYNEX Science & Technology and GTE, Codex Motorola, Wang Labs, Harris, and STL (now Nortel Ltd., U.K).

“His deep experience, significant technological achievements and keen vision for future opportunities will ensure that HP Labs’ research makes a profound and wide-spread impact,” added Prith.

To carry out the new role, Dixit will be based in Bangalore, India, and report to Prith.