Personal computer (PC - both desktop and laptop) manufacturer, Lenovo India has named K. Ramakrishnan as the company’s new Country Manager- Marketing.

In the new position, Ramakrishnan will be tasked with the management and development of the Lenovo brand, and supervising the marketing strategy for Lenovo’s product line-up crosswise enterprise, consumer and small-medium business segments in India.

With an MBA Degree from the Bharathidasan Institute of Management, Tiruchirapalli and a B.Tech. Degree in Chemical Engineering from Anna University, Chennai, Ramakrishnan brings with an experience of over 16 years in consumer marketing, product/ brand management, sales and strategy development in various sectors such as automobiles, FMCG, services and consumer durables.

Prior to joining Lenovo, he has served as the General Manager – Marketing for TVS Motor Co., where he managed the complete portfolio of motorcycles and mopeds. Earlier associations include TTK Services Limited, Tata Tea Limited and TTK Prestige Limited.

Commenting on the appointment, Amar Babu, Managing Director, Lenovo India, said, “We are pleased to have Ramakrishnan head our brand and marketing efforts and join Lenovo’s leadership team in India. His skills in conceptualizing long-term strategy, innovation management, brand development, and rich experience of customer-focused communication will aid the growth of a young brand such as Lenovo.”