Tata Elxsi Ltd’s Visual Computing Labs announced its plans to target the market for designing high-end television commercials. The company has set up an exclusive team for the proposed move and is also aiming to work in tandem with TVC production houses, advertising agencies and end advertisers in India as well as across the globe.

The team will be based out of Mumbai.

Mr. Nagarajan S, COO, VCL, Tata Elxsi Ltd, said, “Since its inception VCL has successfully delivered fully animated TVCs and films for both Indian as well as global customers. While the core capabilities in terms of skill sets and technology required to meet the demands of these two segments is somewhat common, TVCs are more deadline driven, and are typically short haul projects. The decision to set up a dedicated team for the advertising segment is driven by the large opportunity that exists for us in this segment as well as to cater to the specific requirements of this space.

Over the two years, we have had our hands full with several feature film projects including our biggest till date- Roadside Romeo. Having said that however, we are equally gung ho about the TVC space and with this dedicated team in place, we hope to leverage our experience and expertise from films as well as provide a similar value proposition to the advertising fraternity,” he further added.