Nokia on Friday announced the nationwide commercial roll out of its Nokia Life Tools service in India, after clinching a successful pilot project in Maharashtra.
Nokia Life Tools is a set of Agriculture, Education and Entertainment services, which is tailored particularly for the emerging markets to attend to the information gaps that exist.
At the outset, the service will be launched in Maharashtra, in association with the Maharashtra State Agricultural Marketing Board (MSAMB).
“We are happy that Maharashtra is the first state in India to go live with the Nokia Life Tools services in association with the state marketing board. Empowering our people with the right tools and facilities is a top priority for the State Government. I would like to congratulate Nokia for developing a unique and innovative service that has tremendous potential to improve lives and the livelihood of farmers and sub-urban consumers in Maharashtra,” said Shri. Ashok Chavan, Hon’ble Chief Minister of Maharashtra.
As a part of a Memorandum of Understanding (MOU) signed with the MSAMB, the latter will provide expertise in the areas of commodity prices from their network of 291 local mandis (marketyards).
Besides, it will also deliver relevant news, alerts on schemes and other information directly to grassroots consumers.
The whole Nokia Life Tools solution will be available on the recently launched Nokia 2323 classic and Nokia 2330 classic devices, and will later be extended to other Nokia devices. |