Tech Mahindra announced a new strategic tie-up with leading provider of interactive mobile information and entertainment services, WIN whereby Tech Mahindra will develop a next generation mobile platform for WIN.

Announcing the agreements, WINplc CEO Graham Rivers said, “This is an exciting investment in the future by WIN.  The initial project with Tech Mahindra will extend WIN’s market leadership by providing improved service set-up and monitoring capabilities, enhanced transaction reporting and analysis with significant improvements in capacity and throughput to support even more media and feature rich services.

 “We plan to migrate all our existing customers across to the new platform in the next 12 months and at the same time embark on a programme with Tech Mahindra to take our extended capability to a wider audience,” he added.

The ne w platform will provide increased functionality, new payments solutions and faster throughput of transactions across a broad range of media services, claims the tie-up. 

 Welcoming the alliance, Jagdish Mitra, CEO CanvasM (Tech Mahindra’s VAS subsidiary) commented: “WIN has been a leader in providing VAS services in Europe and their expertise in delivering information and entertainment to mobile phone users in Europe has great replication potential and can be integrated into broader outsourced service offerings and other efficiency tools for large enterprises.  “

To begin with, the tie-up will formulate a go-to-market strategy in key territories particularly targeting the Asian markets.