 SSTL’s MTS Brand announced the launch of its mobile services in Bihar circle marking its launch in 6th circle. The company also announced a investment of $ 180 million to be made in the circle.
Speaking at the launch, Mr. Vsevolod Rozanov, President and CEO of Sistema Shyam TeleServices Limited said, “Providing our customers with the best wireless experience, including superior network coverage, is top priority for MTS. This expansion is evidence to our ongoing commitment to investing in India and the $180 million investment in the state of Bihar will have a positive impact at both, the state and the community levels, in addition to the benefits the customers will receive. The launch of services in the state is the next strategic step to make MTS the pan-India cellular service brand of choice.”
MTS’s services will now be available at 7,000 retail outlets spanning 271 towns and more than 12,000 villages covering 16 districts of the state. The company’s communication is positioned around the “Badlo Life ka Plan” or “Change your Life’s Plan”.
MTS is offering its now popular one million talk time free offer which it has introduced in other circles of operation as well.
“Bihar offers high potential for mobile penetration and we are looking forward to bring our subscribers a unique value proposition, fine tuned towards their specific needs. We will provide the best offers with no hidden cost, connect maximum new users and provide maximum coverage with quality connectivity to the people of Bihar.” added Sanjeev Garg Chief Operating Officer, Bihar, Jharkhand &Orissa, Sistema Shyam TeleServices Limited. |