Telcordia announced the launch of its new Telcordia Mobile ID subscriber information management solution for operators to have a secure and accurate information and intelligence of their respective subscriber base.

The new solution also claims to assist operators in outlining customer usage patterns, type of mobile device they use, location-based information, peak periods of use, frequently used services to name a few.

"A mobile phone number is one of the most powerful forms of identity that people possess," said Richard Jacowleff, President, Interconnection Solutions, Telcordia. "Accurately detailing a subscriber''s mobile phone number is a powerful foundation to establishing a complete subscriber profile. CSPs  (Communication Service Providers) and content providers can use Telcordia Mobile ID to develop and deliver behaviorally based services, such as mobile advertising, location-based applications and promotions, and service upgrades."

"Reliable portability data gives CSPs and content providers the tools they need to ensure the accurate routing of their applications and services to subscribers, thereby reducing churn, increasing revenue opportunities and ensuring positive customer experiences," added Jacowleff. "Mobile ID can add between three and four percent to a CSP's or message aggregator's annual bottom line by eliminating routing-oriented revenue leakage."