SSTL’s MTS raised its pitch on the pricing mix and in an effort to make its services more reasonable for its subscribers launched a new flat call rate of 35 paise per minute for a voucher priced at Rs.11.

The new plan named as ‘One MTS One India’, offers subscribers local and STD calls within MTS network for a tariff of 35 paise per minute.

Mr. Leonid Musatov, Chief Marketing Officer of Sistema Shyam TeleServices Limited said on the launch, “Our brand is build on the value, that consumers need quality product with a simple and honest price. The “One MTS, One India” is a simplified tariff and billing plan, and offers our customers the flexibility of talking at one price point across India. What you see is what you will get there are no hidden costs. We are already getting queries for providing on-net call discounts between our markets and are responding to this demand now rather than waiting until we have full national coverage.“

 The voucher to be made available for a period of 12 months will come with validity period of one month. Roaming rates will be applicable to the subscribers while on roaming.