Flowfinity Wireless, a provider and enabler of adaptable smartphone business applications on Tuesday, rolled out mobile Retail Performance Management (RPM) applications for BlackBerry smartphones, enabling BlackBerry users conduct retail audits.

Flowfinity Retail Performance Management intended for BlackBerry smartphones allows consumer goods manufacturers to acquire retail performance intelligence quickly and ensures results from retail audits to reach management reports in a matter of minutes, said the company.

This accelerated information flow allows Fast Moving Consumer Goods (FMCG) companies to be highly responsive to the retail market, giving them a competitive edge over other competitors.

In order to meet the requirements of both enterprise and small and medium businesses

(SMB), Flowfinity has introduced two distinct RPM applications, Flowfinity Audits for Retail Performance Management and Flowfinity Actions for Retail Performance Management.

Additionally, the easy to deploy, customize, and update RPM applications do not require programming or expensive IT projects to implement as well, claims the company.

“Flowfinity’s customizable BlackBerry applications gave us a greater ability to influence performance at the retail level through faster access to detailed reports. One of my customers reported a 75% cost reduction of operating their retail surveys using Flowfinity’s solution in comparison to their previous fully-outsourced, paper-based approach of collecting sales channel data,” said Larry Wilson, VP Sales and Marketing, Flowfinity Wireless.