Leading mobile service provider, Bharti Airtel forged a tie-up with Karnataka State Cricket Association (KSCA) as a lead sponsor towards coming up with the first season of KPL

Announcing the partnership with KPL 2009, Mr. Venkatesh V, CEO, Mobile Services, Bharti Airtel Ltd, Karnataka, said, “Cricket is a religion in Karnataka, as it is in India, bonding our lives in more ways than one. We witness great synergy between our reach and connectivity vis-à-vis the love for cricket, across the length and breadth of Karnataka. With over a crore mobile customers, and every household in Karnataka having an Airtel connection, makes Airtel the most preferred service in the state.”

Coinciding with the event, Airtel has lined up services such as KPL Cricket Alerts, KPL Hello Tune, KPL on video and images, KPL Cricket Quiz, KPL Voice Services, KPL Merchandise Bidding.

“At KSCA, our aim is to identify and encourage quality cricketing talent across the state. Irrespective of which part of Karnataka the players hail from, KPL 2009 aims to provide equal opportunities to deserving players. This tournament could not have come at a more opportune time for players to showcase their talent. We are sure that our association with Airtel will pave the way for continuously encouraging quality talent from even remote parts of the state to showcase their cricketing prowess,” said Brijesh Patel, Secretary, KSCA.