Reliance Mobile, keeping in lines with the company’s increased focus on VAS off late, announced the launch of location based service, BIGMaps on a pan-India basis for its GSM subscribers.

The service which presently is available over SMS, WAP and download medium provides subscribers to search across business, directions, events and movies.

The maps can be zoomed up to 15 zoom levels and the services aim to provide real time landmark based routing.

Commenting on the launch of the new service, Mr Krishna Durbha, Head – VAS, Reliance Communications said, “Our BigMap service reiterates our focus of driving VAS leadership through innovative offerings. This service will increase the usage of device based search & navigation. Business, Event, Direction and PointnFind search are for the serious users, while Friend finder adds the fun element".

Mr Manav Sethi, COO, BIGMaps added that this is just a beginning and whole lot of unique features on the platform and across data are in store. He added “ BIGMaps has best Maps data and geo-coded yellow pages information with 20+ Mn geoc-coded buildings across India which once opened on web allows for most accurate search and user generated content. The missing restaurant could be added on the exact building and its possible to search café around atlantis building in Bandra. We are also ready with the mapmaker tool where in a missing building could be added next to the one on the map”. 

BIGMaps is now aiming big and intends to partner content owners and aggregators for local content as well as it plans to set-up APIs for application developers to build applications.