New entrant in the Indian telecom space, S Tel has deployed Microsoft Dynamics CRM solution in an effort to streamline its customer support touch points.

The solution will be deployed across S Tel’s areas of operations which are mainly in the category ‘C’ circle namely Orissa, Bihar, Himachal Pradesh, North East, Assam and J&K.

S Tel hopes to optimize customer service delivery through enhanced management of customer service processes.

“Tariffs are already competitive in the Indian marketplace. Therefore, quality of customer service is being seen as the real differentiator. We decided to go in for Microsoft’s comprehensive CRM tool so that we can place customers at the centre of our business. This powerful software will enable us to build distributor, retailer & customer relationships as well as drive down costs and execute operations smoothly. In addition, it will allow us to deliver fast response to customers, accurate information and consistent customer experience,” says S Tel’s CEO, Shamik Das.

“Moreover, given the solution’s quick implementation time we expect to deliver superior customer experience right from the launch of our services, “adds Das.

 Microsoft India’s Director Business Solutions, Sushant Dwivedy comments, “We are delighted to engage with S Tel, which happens to be our first customer in the Indian telecom space. We expect the solution to transform their customer service into a strategic asset by helping them gain a 360 degree view into customer engagements and information.”