Tata DoCoMo which last month registered the highest monthly additions for any operator in India mainly due to its competitively priced per second pricing model, today set its foot in the Northern state of Haryana.

As a formal launch of the services, Tata DoCoMo MD, Anil Sardana called Haryana CM, Bhupinder Singh Hooda.

Tata DoCoMo will cover 386 towns as well as cities and 1,750 villages in Haryana. The network will also be available across 1,800 km long highways and 400 km of Rail network. Subsequent to receipt of spectrum, coverage will also be provided to districts of Fatehbad and Sirsa.

Mr Ratan Tata, Chairman, Tata Sons, said over a message, “The value proposition offered by TATA-DOCOMO is a unique and revolutionary idea which symbolizes the spirit of innovation and inventive genius. This launch is truly a moment of triumph for the consumer. The launch of pay-per-use, per-second concept offered by TATA-DOCOMO will create a paradigm shift in the overall telecom experience for the customer and provide a service that is refreshingly different.”

“It is a privilege to be fulfilling that promise in the Haryana—where subscribers are discerning and seek transparency, innovation and differentiation. Our partnership with NTT DOCOMO will help us provide our subscribers with tremendous technological and service differentiation. Keeping in view the century of trust associated with the House of Tata, we are launching the concept of fare being fair. From today, TATA DOCOMO subscribers in Haryana will be able to enjoy the benefits of pay-as-you-use,” said Sardana.

In a video-address, Mr Toshinari Kunieda, Senior Vice-President and Managing Director, Global Business Division, NTT DOCOMO, said, “NTT DOCOMO has provided technical inputs to make the TATA DOCOMO GSM network world-class. Progressively, NTT DOCOMO shall bring to India the various products and services that we offer in Japan and many other countries—such as i-modeTM, Location-based Services (LBS) and mobile payment—and give TATA DOCOMO customers a flavor of tomorrow. TTSL and NTT DOCOMO are closely engaged in integrating technology, value-added services, products and applications through the mechanism of Business and Technology Cooperation Committee (BTCC). This should see TATA DOCOMO change the way India communicates.”

“We are focusing strongly on network superiority, coverage and service offerings. Our network footprint is the largest among all telecom operators in Haryana, at the time of launch. We have already made large investments in the Circle, and further expansion in this financial year itself is on the anvil,” Mr Aditya Gupta, TATA DOCOMO’s Hub-head for Himachal Pradesh, Punjab and Haryana, said. “TATA DOCOMO will unveil a portfolio of Value-Added Services that will reinvent mobile telephony in India, with products and services like diet-sms, Free Voicemail, Timed SMS Service, Free Missed Call Alerts, Call-me Tunes, etc—all of them customized to liberate and refresh our subscribers,” he added.