Tata Communications claimed a new order from media firm, NDTV Convergence wherein the former will provide LiveBroadcast service enabling the latter to broadcast three national channels including two news and one business channel over the internet to the global audience.

While Tata Communications is mainly known for its enterprise solution offerings, it also has a suite of Content Delivery Network (CND) solution offering. These solutions make use of BitGravity technology.

Tata Communications says that the LiveBroadcast service offers a zero capex model to NDTV avoiding the challenges and capital outlay required for scaling the infrastructure. NDTV can thereby save on infrastructure cost and at the same time get maximum uptime and scalability whenever more channels are added in future.

The service receives live feeds from satellite and streams the contents on NDTV’s website using the CDN platform.

Kawaljit Singh Bedi, CTO of NDTV Convergence said,” Tata Communications’ LiveBroadcast service offers a more cost-effective way to improve the quality and provide consistency of NDTV’s Internet live broadcasts. “We found a specialized video delivery provider in Tata Communications. We receive superior quality, scale, and multiple delivery options that create new monetizing opportunities for our content,” he added.

 “On May 16, 2009, India’s general election results day, NDTV.com served over 1.5 million live video streams. Tata Communications’ LiveBroadcast service handled the increased video requests without a hitch. The service is scalable and robust, and is what we need for handling breaking news stories and the corresponding spikes in traffic that occur several times throughout the year.”

“Our CDN solution is designed specifically for companies like NDTV that need to deliver video content to viewers over the Internet in an efficient and cost effective manner,” said Genius Wong, Senior Vice President, Global IP and VPN services for Tata Communications. “NDTV is truly an innovator and we look forward to the additional partnership opportunities, as they continue to explore new ways to deliver video content to customers using the Internet.”