Idea cellular has lined up new VAS and offers for its subscribers in Gujarat.

To start with subscribers will now be able to download special Diwali Dialer Tones using special recharge vouchers. Such packs will be available for Rs 14 and Rs 31 offering collection of 5 and 9 tones respectively. The packs will be valid for 9 days from the date of purchase.

Other VAS on offer include astrological predictions from Bejan Daruwala with a special service for those users who want to know whats in store in the New Year. The service named as "Bejan Daruwala's 1 year prediction pack" offers personalized annual astrological predictions based on date, time and place of birth, by astrologers who are trained by renowned astrologer Bejan Daruwala. To subscribe to this offer, IDEA customers can either recharge with Rs. 75 voucher available at all retail outlets, or SMS SUB<GSAPY> to 55456 at a one time cost of Rs 75. In addition to the astrological predictions, customers will also get free 30 days of 'Panchang' alerts on their mobile, with this pack.

For job seekers Idea has tied up with Naukri.com, Monster.com, Timesjobs.com, Clickjobs.com and Sulekha.com to offer job alerts on mobile. Interested customers can simply dial *801*1# or SMS JOBS to 580101 and start receiving three matching daily Job Alerts on SMS. This service is available for both postpaid and prepaid subscribers. While postpaid customers can avail this offer for Rs. 30 per month, IDEA prepaid customers can purchase the pack for Rs.10 per week or Rs. 30 per month.

Launching the offers, Mr Arul Bright, Circle Head - Gujarat, IDEA Cellular said, "To celebrate this festive season and further delight our customers on the occasion of Diwali, we are bringing forth this great value proposition. Mobile phone is more than just a means of communication, and has become a part of our daily lives. Our innovative value added services portfolio offers entertainment, information, and other utility services by just the press of mobile phone key. IDEA subscribers can experience this by availing the range of special offers on our network, this Diwali."