Communications solution provider, Comverse is all set to unveil an enhanced version of its Billing & Active Customer Management solution. Comverse claims that the enhanced version enables the customer relationship management (CRM) processes employed by telcos to meet the key business goals.

It promises to bind together multiple systems & functions, customer management, business & operational support systems (BSS/OSS) as well as sales & marketing functions. Comverse aims to leverage from its strategic partnership with Infor to integrate three key CRM features comprising of sales force automation, campaign management and interaction management.

 “We are addressing these gap areas in a cost-effective manner by aligning BSS, customer management, and sales and marketing as an out-of-box converged, product-based solution built around one single data model,” said Gabriel Matsliach, General Manager and Vice President, Billing and Active Customer Management at Comverse, the world's leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management, and IP communications.

“We are taking a refreshed approach to both CRM and the network to deliver a consistent customer experience across the Web, sales force, call center, point-of-sale (POS) and all device touchpoints,” Matsliach said. “Our solution combines network intelligence and profile analytics with real-time functionality, which transforms an operator’s BSS into a strategic asset.”