VAS solution provider, Buongiorno is upbeat on the potential for diet-SMS type of concept in the Indian market. The company is the technology partner for the recently introduced diet-SMS services by Tata DoCoMo.

The diet-SMS concept launched by the operator will charge the subscriber as per the number of characters used in the text message. For every character used, subscriber will be charged one paisa.

Milind Pathak, Co–CEO & Country Manager, Buongiorno (Hong Kong) India says, “Buongiorno has evolved its SMS offerings in the past 3-4 years of operation, moving significantly up the value chain with its VAS, SMS, P2A and A2P Gateway. This gateway, built on the propriety B!3A platform, allows operators to configure unique billing or consumption models and is the core behind the ‘diet-sms’ offering.”

“In line with India’s growing business prospects and Buongiorno’s commitment to its operators’ customers, it gives us immense pleasure to partner with a reputed brand like Tata DoCoMo to take innovative services such as diet-sms to Indian consumers. The diet-sms application is the first offering in this space by Tata DoCoMo and Buongiorno which has the potential to change the dynamics of SMS consumption with the 1-paisa-per-character pricing. This application has been specially designed to cater to the needs of a new dynamic entrant in the telecom sector, setting new industry benchmarks,”  adds Pathak.

Buongiorno is providing the application and billing for the service making use of its B!3A VAS SMS Gateway and Technology platform.

“Buongiorno emerged as the favoured VAS technology partner for managing our P2A and A2P SMS services, end-to-end and has supported us in introducing the revolutionary diet-sms offering in the Indian market,” says Gurinder Singh Sandhu, Head of Marketing at TATA DOCOMO. “Tata DOCOMO and Buongiorno share a lot in common and are driven by innovation, transparency, a high sense of ethical practices and a customer-centric approach. Tata Docomo has promised its customers a refreshingly different experience and we have been demonstrating this through all our product offerings,” he adds.