Twitter founders had once acknowledged that while the traffic and subscriber base for the services is huge they had no clear idea on how to convert those into revenues. It appears that they have precisely managed to address this concern as popular social networking medium today forged a tie-up with India’s leading service provider, Bharti Airtel.

The deal allows subscribers of Airtel to Tweet over the SMS channel. Twitter service in India was till now accessible from mobile either through the web or the WAP portal. The new deal also allows users to sign to the service through SMSes.

Users can send Tweets in the form of SMSes to 53000 or send SMS directly to the other Twitter user. Users will also be able to access links send over the SMS.

“We are delighted to introduce the globally popular Twitter service to Airtel users. We have always believed in bringing the best and most innovative services from across the world first for our users.” said, Mr. Atul Bindal, President, Mobile Services, Bharti Airtel Ltd. “With social media becoming immensely popular in India and across the world, we now empower the Airtel customer community of over 110 million to follow or provide tweets while on the move and at their convenience.”

”Twitter has mobile DNA given its initial design focusing on the ubiquity of SMS.  Working with world class network operators, such as, Bharti Airtel is essential for Twitter to build a valuable messaging platform that facilitates the open exchange of information.”  said, Biz Stone, Co-Founder of Twitter.