Shopper’s Stop bagged exclusive rights to manufacture and retail merchandise such as t-shirts, kidswear, mugs, bed & bath accessories based on now popular, Zoozoo characters of Vodafone.

Vodafone Essar CMO Kumar Ramanathan said, "Zoozoos have amassed a devout fan-following and this compelled us to bring them even closer to fans in the form of merchandise."

 VP marketing and loyalty Vinay Bhatia, Shopper’s Stop commented, "Character merchandising is a new emerging trend in India targeting the youth. Given the increasing size of the youth audience at Shoppers Stop, this merchandising line fits well in our offering."