Essar Group’s The MobileStore joined hands with PayMate to offer Point of Sale solutions (E-POS) across its 1,300 stores and 200 cities allowing subscribers to make purchases, recharge talktime, buy vouchers through the use of mobile.

More than 15,000 accredited merchants are in business tie-up with PayMate.

The stores will also sell PayMate’s prepaid mobile voucher, GiftMate and remote mobile top-up via PayMate's consolidated interface.

Mr. Rajiv Agarwal, CEO & Director, The MobileStore Limited, said "We are constantly innovating and concentrating efforts to enhance the shopping experience for our customers. With the increasing penetration of cell phones, mobile commerce is set for tremendous growth over the coming years. The customer now has the convenience of making the payments at their fingertips."

Mr. Ajay Adiseshann, Founder & Managing Director, PayMate, said "This is probably the largest deployment of mobile payments at a retail level and will provide customers unmatched convenience and security while transacting at The MobileStore whose reach across 200 cities will act as a catalyst to help us popularize mobile payments rapidly and effectively."