Sony Ericsson became a part of ‘in-thing’ as it launched a new smartphone X10 which is powered by Google’s Android operating system.

The model makes use of Sony Ericsson’s UX platform which in turn is developed over the Android platform and is designed to support advanced entertainment features and applications.

The phone has Timescape feature which allows user to integrate various services such as Facebook, Twitter, photos and emails. The Mediascape feature allows users easy access to music, photos and videos.

The XPERIA™ X10 will be available in selected markets from Q1 in the colours Sensuous Black and Luster White.

Bert Nordberg, President, Sony Ericsson said, “The XPERIA™ X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”

Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA™ X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”